PMS Learning Management System

DIGITAL PRINTING is generally defined as any types of print production that utilizes electronic files to produce a printed piece. Digital printing eliminates numerous mechanical steps in the conventional printing process. Variable data printing uses digital printing technology that customizes communication by linking databases that contain the content for printed documents to a print device, such as the digital press. The customized communication includes rules that specify the selection of content from the database and the placement of that content in the document.

INTRODUCTION TO PRINT equips students with the information about the history of communication, conventional printing processes and digital printing process in printing technology. A fully oriented course to explain the different printing processes including the traditional and digital methods. Student are also exposed to printing machines. The printing production work flow is also briefly discussed to provide basic knowledge in handling of a print production.

DIGITAL PRINT is generally defined as any types of print production that utilizes electronic files to produce a printed piece. Digital printing eliminates numerous mechanical steps in the conventional printing process. Variable data printing uses digital printing technology that customizes communication by linking databases that contain the content for printed documents to a print device, such as the digital press. The customized communication includes rules that specify the selection of content from the database and the placement of that content in the document.

INTRODUCTION TO PRINT BASED ADVERTISING focuses on concepts and technical aspects of print based advertising. An overview of processes, concepts and procedures used in print based advertising production. Exposures are given to the terminology and the definition of print based advertising. The course also covers the elements, categories, the processes and procedures involved in production.