PMS Learning Management System

TOURIST BEHAVIOUR introduces the important areas of tourist behaviour, purchase behaviour model, typologies, tourist behaviour and segmentation. Students will also be exposed to the markets and demands as well as the emergence of new markets, issues and changes in tourism demand.

TOURISM GEOGRAPHY exposes the students to the basic geographical components of tourism. Students are also exposed to the resources, physical features, attractions, climatic variations, study of world maps, time difference, international date line and the importance of geography in tourism. This course also aims to introduce the students to the tourist generating countries to Malaysia.

TOURISM EXPEDITION equips students with real life experience on planning, organizing and managing domestic and international tourism expedition. Students are required to plan activities for fundraising and sponsorship for tourism expedition. This course emphasizes on tourism expedition proposal preparation, conducting a trip to the tourist attraction area, conducting tourism survey, preparing report and presentation whereby students are required to conduct tourism expedition programme at the selected destination area.

PRINCIPLES OF ACCOUNTING FOR TOURISM AND HOSPITALITY provides basic accounting concepts and principles as well as green accounting in various business transactions. This course gives emphasis on fundamental accounting system and accounts recording procedures generally used within the tourism and hospitality industry.

• COMMUNITY BASED TOURISM (CBT) is designed to expose students to the concepts, planning and programming process of a community-based tourism destination or attractions. Based on established CBT development manual, this syllabus allows students to put into practise the leadership role in the initial start-up process and operation of a CBT destination. Topics include the understanding of community-based tourism concepts and principles, destination selection process, community readiness and resources assessment, community capacity building process, leadership and administrative set-up, quality programming design, marketing and networking.

• CONSUMER BEHAVIOUR introduces the important areas of consumer behaviour and puts forward a simple decision making model. Internal and external influences on consumer behaviour are explored. The course also looks at the typologies of consumer behaviour as well as segmentation. Students will also be exposed to the markets and demands as well as the emergence of new markets, issues and changes in tourism demand.

CULTURAL DIVERSITY discusses the importance of cultural awareness and sensitivity in effective human resources management practices in the hospitality industry. The course examines the increasing cultural diversity found in both the consumer and employee populations and how managers can address different cultural needs of the relevant populations. Students will also be exposed to the issues of various cultures and ethnic communities.

COMMUNITY BASED TOURISM (CBT) is designed to expose students to the concepts, planning and programming process of a community-based tourism destination or attractions. Based on established CBT development manual, this syllabus allows students to put into practice the leadership role in the initial start-up process and operation of a CBT destination. Topics include the understanding of community-based tourism concepts and principles, destination selection process, community readiness and resources assessment, community capacity building process, leadershipand administrative set-up, quality programming design, marketing and networking.

• SUSTAINABLE TOURISM exposes students to the techniques in managing tourism resources and ways to reduce the negative impact of tourism development. Students are exposed to the topics on sustainable development progress such as conservation and preservation, carrying capacity, environmental impact assessment and visitor management techniques that are used to minimize the negative impact caused by tourism activities. Students are also required to organize activities to enhance their understanding of sustainable tourism knowledge in tourism industry.

ENTREPRENEURSHIP focuses on the fundamentals and concept of entrepreneurship in order to inculcate the value and interest in students to choose entrepreneurship as a career. This course can help students to initiate creative and innovative entrepreneurial ideas. It also emphasizes a preparation of a business plan framework through business model canvas.

HUMAN RESOURCE MANAGEMENT exposes students to various topics such as recruitment, selection, training, performance appraisal, payment system and rewards. Students are also introduced to the benefits, reward and industrial relation during the course of this study. They will also learn the turnover rate method and stability index which is useful in the management of human resource.

TOURISM TRANSPORTATION provide students with the basic understanding regarding the modes of transportation, systems, types of transportation service operation, organisation and planning in relation to tourism operations. The course emphasis on the importance of the various types of transportation and its role as one of vital component in tourism industry. Students will explore the various aspect of the development and management of tourist transportation. Current issues and future challenges facing in the transportation business will also be explored.